Speech presenting the identification system of the new brand of Petrolimex

 
11:42' PM - Saturday, 14/01/2012
At the ceremony presenting the identification system of the new brand of Petrolimex at Horizon Hotel on 12th January 2012, Dr. Bui Ngoc Bao, Chairman of Board of Management of Vietnam National Petroleum Group (Petrolimex) delivered an important speech.

The editor board of website www.petrolimex.com.vn hereby respectfully introduces the full text of that speech, as follows:




SPEECH

BY DR.BUI NGOC BAO

CHAIRMAN OF VIETNAM NATIONAL PETROLEUM GROUP AT THE CEREMONY TO PRESENT THE GROUP AND THE RECOGNITION OF THE BRAND

(Horizon Hotel, Hanoi, 12th January 2012)

H.E. Mr. Vu Huy Hoang, Minister of Trade and Industry

Distinguished guests,

On behalf of the leadership and staff of Vietnam National Petroleum Group, I would like to welcome all of you to this important ceremony of presenting the identification of Petrolimex brand name and logos.

I would like to thank you for your presence at this important meeting of Petrolimex.

Best wishes to you for a New Year of good health, happiness and achievement.

Distinguished guests,

In implementation of the Prime Minister’s guidance at document 373/TB-VPCP of 31 December 2009, Decision 828/QD-TTg of 31st May 2011 by the Prime Minister approving the scheme of equitization and restructuring of Vietnam National Petroleum Corporation into a multi-ownership group, Vietnam National Petroleum Group completed all necessary formalities stipulated by law, announced data, presented investment opportunities, issued shares to the public and held Shareholders General Meeting with flying colours.

Essential data about Vietnam National Petroleum Group are as follows:

- Registered capital: 10,700 billion Vietnamese dongs

- IPO : State-held 94.99%; public held 5,01%

- Total shares issued in 3 forms: preference for workers, public auction and by agreement: 53,598,133 shares ( 100% issued out = 5.01%)

- Existing shareholders of Petrolimex: 15,167 in which 5 are institutional holders and 15162 are individuals.

- On 20th November 2011 Shareholders General Meeting approved the Statue of The Group and elected the Board of Management (BoM) with following persons:

(1) Mr. Bui Ngoc Bao

(2) Mr. Tran Van Thinh

(3) Mr. Dinh Thai Huong

(4) Mr. Tran Van Thang

(5) Mr. Nguyen Quang Kien

(6) Mr. Vuong Thai Dung, and

(7) Mr. Nguyen Thanh Son

The Board of Management elected Mr. Bui Ngoc Bao Chairman of BoM and appointed Mr. Tran Van Thinh as Director General of Vietnam National Petroleum Group.

The General Meeting elected the Group Auditor Committee comprising the following:

(1) Mr. Tran Long An

(2) Mr. Pham Ngoc Thang

(3) Mr. Dang Quang Tuan

(4) Ms Nguyen Thu Ha

(5) Ms Dang Thi Hong Ha

(6) Mr. Nguyen Vinh Thanh, and

(7) Mr. Dinh Viet Tien

The Auditor Committee elected Mr. Tran Long An Chief of Auditor Committee of Vietnam National Petroleum Group.

Vietnam National Petroleum Group has made registration of the enterprise and announced its official operation since the 1st of December 2011. Vietnam National Petroleum Group inherits all the rights and obligations from Vietnam National Petroleum Corporation.

Distinguished guests,

Equitization of Petrolimex is an important landmark on the way of socialization of the enterprise and onward to a public company.

From now on, information on the Group will be published openly, periodically to shareholders and the public as provided by law.

Besides, Petrolimex will have supervision and official comments from shareholders, end users, from the public and society so as to build Vietnam National Petroleum Group into a strong and dynamic economic group, ensuring the harmonization of benefits of shareholders and the implementation of social and political mission entrusted by the Party, Government to Vietnam National Petroleum Group in the role of bearing the brunt of supplying oil to the economy.

Distinguished guests,

Following the equitization, Vietnam National Petroleum Group is now restructuring in compliance with the scheme given by the Prime Minister.

Petrolimex will continue promoting oil business in Vietnam and international markets, at first in regional markets: Singapore, Laos, and Cambodia. Oil as the blood vein of national economy will continue to be the core and leading goods of Petrolimex. We are determined to ensure ample supply in any circumstance for the country as directed by the Prime Minister (in 2008). Next to downstream sector, Petrolimex will develop the upstream sector (Refining and petrochemical) aiming at contributing to the modernization and industrialization of the country.

Further, Petrolimex will selectively develop sectors around oil as lubricants, liquid gas (civil and industrial gas), ocean transport (both to guarantee the supply and to economize on foreign exchange) …To concentrate on promoting our inner strength and comparative advantage, to promote the discipline and strength of the system, assuring the inheritance and development spirit so that Petrolimex will actually be a strong and dynamic economic group.

Petrolimex officially commenced the enterprise Resource Program (ERP) from the 4th January 2012 at the holding company and will continue the program in the member companies as scheduled. This is an advanced management program applied by many multinational groups for maximal effective management of the enterprise. Data in the ERP will be strictly, simultaneously and legally managed for the management, operation and publication.

Distinguished guests,

Together with business development and resource management, since 2008 Petrolimex initiated the promotion of brand and logos. With the support of first class brand partner, after a year of scrupulous implementation of the contract, the JWT contractor has completed all important items of the project, namely:

(1) Strategy on Petrolimex brand promotion.

(2) Identification system of Petrolimex brand.

(3) Procedure for the management of Petrolimex brand.

(4) Enterprise culture and a code of conduct

Over 55 years of building and maturing, generations of leaders, officers and workers over various stages have tirelessly contributed their efforts and even blood and bone to have built the brand of Petrolimex, well known and prestigious brand at home and abroad.

The present generation of leaders, officers and workers respect and inherit the precious values. The new identification of Petrolimex brand originates from the principle of inheritance and development. Along the self conscious and proud imbuement of the above by Petrolimex staff, the Neilsen study pointed out that the brand of Petrolimex is the pride of the Vietnamese. Thus, Petrolimex lies in the blood and bone link of the country and people of Vietnam.

To put in a nutshell, the brand comprises two words: Confidence and love. To have the confidence and love, there must be an ardent desire and an untiring and staunch endeavor. To set up a brand is difficult; to maintain and develop that brand requires the determination of the whole system from the highest leader to the most modest worker. This must be achieved. This is our obligation for the past as well as the future.

The identification system Petrolimex is now unfurling is to restructure the image of Petrolimex itself and its member companies so as to advance to an economic group. Logos of many former Vietnam National Petroleum Corporation are now standardized into two groupings of oil and non oil in the principle of uniformity and high profession .and at the same time ensuring the unique character of each member company.

The identification system of Petrolimex at the same time creates the distinction between Petrolimex and other source enterprises; between Petrolimex and the chain of agents, general agents and other enterprises not in line with Petrolimex in order to overcome the misunderstanding which frequently occurred recently.

Vietnam National Petroleum Group has made new registration in Vietnam and in some other countries; and at the same time we reserve the right of property of old brands in order to avert violations of Petrolimex brand With legal protection of the brand, with our positive protection of brand, logos, images and prestige, we are confident to successfully establish the distinction of the brand.

Distinguished guests,

Vietnam National Petroleum Group is conscious that: it is nonsense just to have a beautiful appearance.

That is why in the time to come, the Group will concentrate on checking all procedures, norms; to intensify the supervision and self supervision; to complete the procedure of management and control, especially the points susceptible for irregularities; resolutely dismiss or fire any individual who commit fraud, irregularity for personal benefit affecting the interest of end users and the image and prestige of Petrolimex.

Parallel to that, Petrolimex concentrates its efforts to build the enterprise culture and code of conduct at all member companies, giving merit to good deeds and good people and improve the management of brand name.

Brand name is the process and the work of all member of the organization.

We are determined to build the Petrolimex brand image closely linked with quantity, quality and advanced culture. This is just the content and the meaning of the brand which Petrolimex is consolidating and promoting.

Distinguished guests,

Human being is the focal point of Petrolimex. The enterprise itself is just the environment for individuals to live and work, to express his/her responsibility and virtue. The work of training and self education is important. Besides the work of education and propaganda of social and political units of the enterprise, Petrolimex determines that the building of enterprise culture plays a very important role in moving further.

Distinguished guests,

With the core value of “Inheritance-Progress-Identity-Diversity”, with the character of “Responsibility-Determination- Optimism-Confidence” over the past 55 years, with a vision of “moving further” of Petrolimex generation of today, leadership, officers and workers are profoundly confident that we shall retain your confidence and love.

Distinguished guests,

You have seen the new appearance of Petrolimex oil stations. Brighter, more beautiful and spacious. Each station is the destination of end users and is the convergence of customers’ confidence in terms of quality of goods and services.

Together with the change in identification of brand, in the year 2012 Petrolimex will concentrate on the completion of procedures and norms, put the code of conduct into life as the standard, determinedly and successfully build Petrolimex advanced and nationalistic culture

Distinguished guest,

Together with the equitization and restructuring of Petrolimex , the leadership of Vietnam National Petroleum Group determines that the development of infrastructure and market , the implementation of ERP and the promotion of brand name are the 3 spearheads for Petrolimex to build a strong and dynamic economic group, worthy of shareholders confidence, customers, partners and the public.

Vietnam National Petroleum Group hereby officially announces the new identification of Petrolimex brand and logos

The ceremony announcing the new identification of Petrolimex is the commitment of quality of goods and services provided by Petrolimex to all end users, partners in and out of the country

On this occasion, on behalf of the collective leadership, officers and workers of Petrolimex, I would like to express our gratitude to the leaders of the Party, Government, Ministries, Departments of various sectors, authorities of all levels, shareholders, partners in and out of the country, press agencies, journalists and correspondents for their close attention and support for the former Vietnam National Petroleum Corporation and the Vietnam National Petroleum Group now to accomplish the mission entrusted.

I would like to express my since gratitude to the governments and peoples of Laos, Cambodia and Singapore for their facilitations and support for Petrolimex to be present and do business, contributing to the economic development and the strengthening of friendly cooperation between Vietnam and regional countries.

On the occasion of the Lunar New Year 2012, best wishes of good health, happiness and achievement.

Dr. BUI NGOC BAO

Chairman of Board of Management

Vietnam National Petroleum Group
  Petrolimex
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